Sadie Murray is The Go-To Girlfriend™️ when it comes to all things fashion, beauty, and lifestyle. This on-air expert may be a petite blonde, but she’s got a big personality.


After graduating from USC’s Annenberg School for Communication in Los Angeles, Sadie gained invaluable experience working in top beauty and fashion PR agencies, where she spent her days facilitating photo shoots, directing fashion shows, writing and pitching TV segments—all of which taught her the secrets to looking like a cover girl and dressing like a star. 


While sitting at her desk at a PR agency, Sadie got a call from a producer about a product placement opportunity for a client from ABC's The Bachelor. After chatting it up and learning that the new season would be taking place in Italy; somehow, Sadie was the one that ended up on the show. She wound up asking her boss to hold her job (really nice boss), so she could fly to Rome and be on The Bachelor. After becoming the runner-up, Sadie cold-called The William Morris Agency and was signed immediately after her first meeting. Sadie co-hosted for the TV Guide Network and was a correspondent for EXTRA.

Sadie combined her PR chops and TV experience and started The Go-To Girlfriend™️ through her company Sadie Murray Public Relations--creating TV content, securing segments, and going on air on behalf of clients as a spokesperson.


Along the way, Sadie has kept a foot in the public relations world, representing brands such as L’Oreal Paris, Sally Hansen, Bloomingdales, Kiehl’s, Keurig, John Frieda, Old Navy, Sur La Table, Eileen Fisher, Clarisonic, Alba Botanica, Lancome, and more.


Audiences trust Sadie’s endorsement for a product, brand, etc. because she tries everything and gives her honest feedback. She has a fun-natured, down-to-earth, girl-next-door presence on camera—people have often said that watching Sadie on TV is like getting beauty or style advice from their best girlfriend. She is relatable, yet incredibly knowledgeable when it comes to representing various lifestyle, fashion, and beauty brands.

Sadie has been featured as a beauty and fashion expert in top publications and national & regional TV and Radio shows, such as Wendy Williams, EXTRA, E! News, CBS LA, The Real, NBC Los Angeles, KTLA Morning News, Good Day LA, Hallmark’s Home & Family, Us Weekly,, Fox Sports LA Radio, AM570 LA Sports Radio, K-EARTH 101,,, etc.